The world's first book on Enterneering®
Is your enterprise ready for the VUCA world?
Are you aware of what successful entrepreneurs and executives need to know outside of their products, customers and markets these days?
These are times of constant flux. Of vulnerability, uncertainty, complexity and ambiguity (VUCA). This needs a smart approach to enterprise growth and change. Does your enterprise have this approach?
In this book, Sandy Pfund has compiled a 360-degree overview of the three pillars of culture, people and organisation, as a result of his years of experience as a CXO and Managing Director. He has crafted a user-oriented guide for entrepreneurs and top executives to better navigate the VUCA world and build resilient enterprises. From this book, people in positions of entrepreneurial responsibility will receive structured, holistic knowledge about the key elements of successful enterprise development in this challenging era.
Whether you are a CEO, entrepreneur or senior corporate leader, if you base your work on the contents of this book, you will lay the foundation for the successful growth and change of your enterprise.
Enriched with concrete insights and practical excursions, this book serves not only as a structured source of knowledge for modern enterprise management but also as a continuous companion for your personal development.

Develop your and your company's
Resilience by Empowerment
Anyone who read this book should gain a good overview of important topics in the development and expansion of companies – topics that lie beyond processes, systems, products or projects. An important concern in the compilation of the contents and the formulation of the statements in this book was to promote practice-relevant awareness and clarify interrelationships that are strongly influenced by individual thinking and action and by the human factor. Many experiences from real-life situations and human behaviour patterns have been incorporated into this book, which does not claim to be complete. Each reader and user must derive the appropriate measures in their respective situations and take their own decisions.
This book highlight the paramount importance of establishing and nurturing an appropriate corporate culture, as well as engaging, empowering and developing the people in the organisation to achieve sustainable business success in the 21st century. The most important organisational components necessary to integrate qualified, motivated and successfully working people into a contemporary and efficient structure have also been presented and explained. Why each element is important, and how to implement it successfully, has been clearly demonstrated. Individual topics have been underpinned or vividly presented in various practical notes and excursuses.
Finally, it is not a matter of implementing all the contents and elements of Enterneering® as an entrepreneur or CXO. It is about ensuring that the right talents perform the right tasks with adequate budget and empowerment. It involves identifying what needs to be worked on and with what priority, while also establishing a personal and company roadmap for this. This book shall provide enough ideas and inspiration to encourage further engagement with Enterneering®. It includes advice to help create a working environment in which the necessary talents feel comfortable and can develop in a committed way.
Entrepreneurs who embrace effective Enterneering® and orient their attention, thinking and actions accordingly, put themselves, actively and consciously, in a position to empower the people and organisation of their company to work successfully in the company. They thus lay the foundation for doing the right things themselves, specifically working on the company.
Style: Paperback, ebook
Language: English
Dimensions: 6x9'', 15,2 x 22,9cm
Print lenght: 221 (223*)
Words: rd. 54,800 (rd. 55,200*)
Graphics: 21
Field trips: 9
Quotes: 7
Publication: 11/2023
Target groups:
Entrepreneurs, Founders, Intrapreneurs, Executives, Students
* = Extended Edition (printed Book)
eBook only:
eBook + printed Book:
* = Extended Edition (printed Book)


Personal thoughts
The digital age brings not only challenges to humanity, society, companies and institutions but also countless facilitations and new skills. This applies to the topic of Enterneering® too. That is why the Enterneering® app exists. It contains not only the static knowledge of this book but also regular updates, news and specialised articles. There you can also find in-depth content on training and implementation, as well as up-to-date tips.
Wishing you the best of luck, perseverance and consistency in the practical application of Enterneering®!
With the very best regards, Yours

Your Takeaway
The most important contents and takeaways from the book are listed below as a checklist for your reference:
Your small preview
Read some excerpts from the book and get a better idea of it.
Choose your Way
eBook only:
eBook + printed Book:
* = Extended Edition (printed Book)